Business of
Marketing Management, Analyzing Marketing Opportunities, Segmentation, Targeting
and Positioning, Developing Marketing Strategies, Product Management, Pricing in
Marketing, Marketing and Distribution, Marketing Communications, Marketing
Organization, Contemporary Issues in Marketing, Ethics in Marketing
Part II:
Consumer Behavior
Introduction to
Consumer Behavior, Motivation and Personality in Consumer Behavior, Perception,
Learning and Attitudes in Consumer Behavior, Reference Groups and Opinion
Leadership, Family and Social Class, Cultural influences on Consumer Decision
Making, Consumer as Decision Maker, Marketing Communication and Persuasion,
Market Regulation
Part III:
Marketing Communications
Introduction to
Marketing Communications, Planning in Marketing Communications, Advertising and
Media Planning, Sales Promotion in Marketing Communications, Marketing
Communications and Personal Selling, Marketing Communications and Public
Relations, Marketing Communications and Direct Marketing, Integrated Marketing
Communications, Budgeting in Marketing Communications, Performance Evaluation of
Marketing Communication Campaigns, Global Marketing Communications, Brand
Management and Marketing Communications, Ethical Issues
Part IV:
Application of Marketing Communications
Marketing Communications in
Services Marketing, Marketing Communications in Industrial Marketing, Marketing
Communications in International Marketing, Marketing Communications in Retail
Management